Fine! If you already read “5 easy ways to sell your first T-shirt”, this means you are on the right path. If not, check our blog post here. Now it’s time to go to the next level.
Well, it’s no secret that every successful company has a successful marketing. You may have the best product but what’s the point if you don’t shout it from the rooftops. Yes! Marketing is about making the world know about you and your amazing products.
Oh yeah! You have to work for it.
THE THEME SAYS IT ALL: “NO PAIN NO GAIN”
Finding the proper channels
So, let’s see all the marketing channels available:
Traditional: Newspapers, Magazines, Billboards, Radio, Tv, Leaflets, Word of mouth, etc..
Digital: Social Media, Search Engine Marketing, etc..
Hold on! Don’t be overwhelmed by this list. We recommend you to start with at least two of them.
What if it does not go as planned?!
Maybe you will try one channel and find that it is not working, remember: do not despair. Learn from your mistakes and carry on because Innovation is the key to success!
Trial and errors do form part of marketing success. As Henry Ford said:
“Failure is simply the opportunity to begin again, this time more intelligently”
How to add value to your marketing content??
Put yourself in the shoe of your audience to connect with them emotionally. You can use humour and compassion in your tone. Let them feel that you are a person just like them. Describe your product in a way that will attract the customer.
Tell your audience what are the advantages of buying from you by highlighting the quality of your product (e.g. durability, comfort, etc) and Service (e.g. rapid delivery).
Be confident about who you are and what you are selling without forgetting to be consistent in your marketing message.
Ready, get set, Market! Stay tuned
Remember! You need to give people a reason to choose your business and this lies in your hands only. You are the master!! it is just a matter of how you are going to use these guidelines which will not be grounded without creativity in your own perspective and approach.
As Michael Le Boeuf said “A satisfied customer is the best business strategy”.
Until then, why fear when T-shop is here?
We’ll catch up soon with more tips to WOW your path to success. Ciao!